Have a cool story about how your product or service was created? Put it on your ‘About Us’ page. Good stories humanize your brand and provide context and meaning for your product. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on.
Yellow Leaf Hammocks does an amazing job of telling you about its product by describing the founder’s journey to Thailand and the birth of his “big idea” for the brand. Like any good storyteller, Yellow Leaf Hammocks uses words to paint a picture, rather than simply describing the events that happened. Sentences like “the hammock wrapped around him, cocooning him in its cloudlike embrace” immediately give you a mental picture of what’s happening.